Since the first Carrefour outlet opens in China in 1995, the company makes outstanding achievements in the Chinese business market. In 1999, it is ranked as the third largest Chinese traders and the second in the franchise industry. Until 2000, its sales in China exceeded U.S. $ 0.99 billion and achieved by the year 2004, the number of outlets has 62, representing a 51.2% increase over the previous year and represents almost the whole outlets of the two other major global retailers combined Wal-Mart (43 of … Read More »

Since the first Carrefour outlet opens in China in 1995, the company makes outstanding achievements in the Chinese business market. In 1999, it is ranked as the third largest Chinese traders and the second in the franchise industry. Until 2000, its sales in China exceeded U.S. $ 0.99 billion and achieved by the year 2004, the number of outlets has 62, representing a 51.2% increase over the previous year and represents almost the whole outlets of the two other major global retailers combined Wal-Mart (43 stores) and metro (23 stores). Recently, however, the local retailers have become more competitive and other global retailers have also begun to strengthen its presence in China. In addition, retailers have started to pull in the interior and in second-tier cities, where Carrefour is missing presence. Given these challenges, Carrefour will be able to receive its past glory upright in China?
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from
Dongya Li,
Zhigang Tao,
Isabella Chan
Source: University of Hong Kong
35 pages.
Release date: 07 September 2007. Prod #: HKU670-PDF-ENG
Carrefour China, maintaining its gleaning or drowning in the sea of ​​competition? HBR case solution