The Carter Automotive Group is a Southern California automotive dealer group. The head of the group is to assess whether its current and unique marketing strategy should be changed in the light of the changing competitive conditions.

The Carter Automotive Group is a Southern California automotive dealer group. The head of the group is to assess whether its current and unique marketing strategy should be changed in the light of the changing competitive conditions.
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from
Walter J. Salmon,
David Wylie
Source: Harvard Business School
28 pages.
Publication Date: Feb 26, 1990. Prod #: 590011-PDF-ENG
Carter Automotive Group HBR case solution