Caruso Pizza is a small, entrepreneurial restaurant chain. The case considers development of an experimental pizza delivery system (“express delivery”), which includes a large process innovation – making pizzas for inventory rather than to order. The system promises faster delivery of higher quality pizza, but still is an unproven technology. By the end of the case, students will recognize that the delivery units and high order volumes are required to get express delivery viable. One way of achieving … Read more »

Caruso Pizza is a small, entrepreneurial restaurant chain. The case considers development of an experimental pizza delivery system (“express delivery”), which includes a large process innovation – making pizzas for inventory rather than to order. The system promises faster delivery of higher quality pizza, but still is an unproven technology. By the end of the case, students will recognize that the delivery units and high order volumes are required to get express delivery viable. One way to achieve this high order volume, a one-phone-number system be -. A new computerized technique
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from
Christopher W.L. Hard
Source: Harvard Business School
15 pages.
Release date: 05 May in 1987. Prod #: 687 071 PDF-ENG
Caruso Pizza (short) HBR case solution