The manager of business development for Carvel Asia Ltd. tries to determine how to best increase ice cream cake sales. He needs a complete marketing program that includes developing the decisions about product offerings, pricing strategies, placement (distribution) and promotion – “the four Ps”.

The manager of business development for Carvel Asia Ltd. tries to determine how to best increase ice cream cake sales. He needs a complete marketing program that includes developing the decisions about product offerings, pricing strategies, placement (distribution) and promotion – “the four Ps”.
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from
Mark Vandenbosch,
Tom Gleave
Source: Ivey Publishing
15 pages.
Publication Date: Jul 17, 1999. Prod #: 99A017-PDF-ENG
Carvel Ice Cream: Development of Beijing market HBR case solution