Let’s begin by reviewing A: Macaroni and Cheese. This case study shows the challenges faced by Amore Frozen Foods (A). This was a key case for us, because it showed some key differences in product mix. The use of frozen fruit and vegetables are different from traditional cheese and pasta products.
The demand for Mac and Cheese is definitely higher than traditionally packaged cheese and pasta. This demand is growing, but there are other factors that influence this demand. The case study shows that most products in Amore Frozen Foods (A) category are a local restaurant style product. There is no national brand available that appeals to the general public, like a Kraft product.
However, there are several products like Macaroni and Cheese that appeal to both restaurant customers and consumers who like to prepare the product themselves. The case study shows that the restaurant customer has to be specialised in order to receive the true benefits of a Macaroni and Cheese product. A: Macaroni and Cheese sales for Amore Frozen Foods (A) are constrained by two main factors. First, they do not make their own product to sell in their stores, and second, they have a difficult time getting the word out about their product.
The challenge for restaurants is that the consumer is probably not going to order a restaurant’s product and then find that it doesn’t meet her needs. So she will probably need some help to be able to buy a product like Macaroni and Cheese. The challenge for the consumer is that finding a distributor that sells the product that meets her needs, will be extremely difficult. She will have to search for a distributor who offers her a variety of products that meet her specific requirements.
Now let’s examine the case study solution to this problem. In the end, a distributor can offer her products under many different brands. These brands can be names like A, Anchor, or Mitchell. They can offer different styles of products such as Creamy Macaroni and Cheese, Simple Macaroni and Cheese, and Hot Chicken Macaroni and Cheese.
The Amore Products case study provides us with an opportunity to understand the Amore Products demand for Macaroni and Cheese. The demand is extremely low. At the same time, however, it is very popular amongst restaurants. The reason why restaurants like the product so much is because they are able to offer customers a product that they want, but can’t really get in the stores.
Many new food products will always have some sort of competition. While other food companies are making high quality and lower-priced products, Amore’s products are sometimes sold for around half the price. Another problem for Amore is that they can’t get their product to the consumer. It is difficult for Amore to promote their product to restaurants because the consumer doesn’t know about their product.
Let’s now examine the Case Study Solution to the restaurant problem. In the past, the only place you could find Amore products in the stores was a local supermarket chain. But now you can order online from all over the world.
The Case Study Solution allows the consumer to become educated on what they want, without having to physically go to the store. To be able to order online is easy. and the service is great. fast. Whether you’re looking for an “A” product or a “B” product, or “C” product, you’ll be able to find it online.