With a long history in the professional sports arena, it comes as no surprise that Red Bull is a popular choice among athletes and competitors. In fact, they have been marketing their product for over forty years. It would be true to say that they have been successful. However, we cannot discount how much of the marketing success of this brand, and their advertising budget for that matter, is due to public relations.
For any athlete or competitor, whether amateur or professional, there is often a tremendous amount of stress involved in competing in a team sports competition. This often leads to very difficult times for the athlete, and the public gets involved and their emotions are set off in different ways. Red Bull is in the business of helping people to calm down and deal with life’s daily stresses.
A famous athlete might well be in the media all the time, due to what he or she does, and a very high profile person might well be a popular brand on its own, especially in the US. On a corporate level, this can be especially true because of the celebrity nature of the business itself. Indeed, this makes sense from a PR standpoint, and it also makes sense that a professional athlete would endorse their own product to enhance their image.
Of course, there will be a certain level of influence here, but the personal commitment of a brand will continue to make money from the public. In the same way, a professional athlete will continue to endorse products in order to better his or her image and public standing. The bottom line is that Red Bull continues to be a quality brand that provides excellent value for money.
This article explores the benefits of using Red Bull when conducting a Case Study Analysis. As the title suggests, it is an example of why a Case Study Solution may be relevant. In essence, what this will do is take your case and relate it to the benefits of using a Red Bull product.
As a case study, the HBR Case Solutions is for salespeople working in the professional services sector, particularly sales representatives, coaches and trainers. The HBR Case Solutions include customer service, coaching, sales training, and management consultation. They cover elements such as:
* Support functions – support for managing processes in practice, in sales, in the lead generation strategy, in the development process and even in the contract management process. * Management of key performance indicators (KPIs). * Managing people and teams.
To explain the benefits of using the Case Study Solution, let’s examine the case of a professional selling coach. What we’re looking at here is how a professional selling coach works, what the clients would expect from the sales professional in sales, and what he or she might need to do in order to turn around the sales process.
In most industries, the professional sales professionals and the managers have similar values and work with similar skills. These professionals have been with their industry for a long time, they have some specific skills and have been working to improve the industry for a very long time. However, they might be in the process of making changes, and you will want to identify where they could use the help.
One of the changes which would make them most likely to benefit from a Case Study Solution is to focus on what they can do for the prospect’s knowledge base, and sales skills. Another change is to evaluate what other people are saying about them, and using these to help them improve.
The Case Study Solution for the case study solution is a significant part of the HBR Case Solutions that focus on the professional services sector. They will help an employer identify how a sales professional can improve the knowledge and competencies of an industry, and become a more valuable force within the business.