According to John Schulman, a Marketing Analyst at the HBR Research Institute and a marketing consultant for six years, Case Study Analysis is “A proven method to determine the path for innovation as well as measuring the success of the business through the measurement of product and service success.” With the use of Case Study Solution for Zalora: Engaging Customers through the Mobile App, this eBook is a book on how to get into the best mobile app market.
The Case Study Solution for Zalora: Engaging Customers through the Mobile App begins with an introduction on how to engage customers with an app. It provides insights on how to improve the way users engage in the app to reach more customers. It also gives some valuable insight on the different kinds of customers who could be helped by the app.
With Case Study Analysis, the eBook begins by listing the four ways of engagement. The eBook uses the marketing of engagement to engage customers. It presents some key points about these four ways of engagement that help a company to achieve engagement.
The Case Study Solution for Zalora: Engaging Customers through the Mobile App then lists the first and the second forms of engagement that a company can use. These are the call to action and the conversion.
According to Case Study Analysis, the first form of engagement is the call to action. The process is to use a call to action to create urgency in customers’ minds. This is because this is the main reason why customers are attracted to engage in the app.
Engagement will take place when they think they have no other choice than to engage in the app. Through the way the company can communicate with the customer, they can motivate them to engage in the app. With a call to action, the engagement will be increased since the customer will feel compelled to take an action.
Conversion is the second form of engagement. It is the process of improving the chance of customers getting to use the app. According to Case Study Analysis, customers’ need to use the app to have the results that they are expecting from it. They may need to go through a series of steps to take the app or download it.
In order to get better results, engagement must be maintained. The eBook also provides some tips on how to engage customers to a point where they will want to take the app further. There are five steps to do this.
One is to know what the customer wants. They should know the exact features of the app and what they can expect from it. Once this is done, the companies can create a compelling set of features and let the customers know the benefits they can get from using the app.
The next step is to have the customers understand the value of the product. To be able to do this, a company can conduct surveys and market research. Customer support and sales departments should also be contacted to get their feedback on the product. The last step in the engagement process is to keep it going. This will allow customers to start the next steps. of the engagement process and this is done through the conversion.