In the Spring of 2020, Gachot, a young Unilever sales representative, was assigned the responsibility of reaching out to the low-income consumers of Minas Gerais, Brazil. After working with her for three months, she thought that her mission would be accomplished, but after six months of trial and error, it turned out that Unilever in Brazil (1997-2020): Marketing Strategies for Low-income Consumers (case study solution) had not met its goals.
The primary reason for this was the inadequacy of the methods used to develop the case study. After discussing this issue with her supervisor, she realized that what she was trying to accomplish was not possible through the use of case studies, a brief development of which can be found here.
With the assistance of Case Study Help from the HBR Case Solutions team, Case Study Solution: Unilever in Brazil (1997-2020): Marketing Strategies for Low-income Consumers (case study solution) was launched to help inspire Unilever in Brazil (1997-2020): Marketing Strategies for Low-income Consumers (case study solution) to explore new approaches and strategies that are proving to be effective. This led to a shift in their focus from buying behavior, which they believed they had understood, to the value of customer service. More specifically, it was determined that the key factors of developing a strong brand were as follows:
The Case Study Solution was developed to help empower the buyer of a product or service to have an “exit strategy.” Their exit strategy may be the reason that you end up dissatisfied with the product or service. The Case Study Solution makes it easy for them to prepare for the “what if” scenarios that usually arise during their interaction with a company, especially those that provide products and services that have the ability to inspire loyal customers.
According to her supervisor, Gachot understood the “why”what” of marketing strategies that could be employed by Unilever in Brazil (1997-2020): Marketing Strategies for Low-income Consumers (case study solution). She also became familiar with the “how” of applying these strategies on a daily basis. This is because the case study, although based on a real company, provided a framework for the researchers to use when thinking about the “why”what” of business strategies.
As a result of this, she was able to identify the issues, challenges, and opportunities related to the adoption of the case study, especially in relation to the strategy that was developed through it. These included: defining customer needs, defining brand identity, discovering success metrics, exploring the internal perceptions of customers, creating an exit strategy, comparing and contrasting the market position of various brands, identifying the group of people who do not have a consistent choice, comparing the responses of various consumers, exploring the internal expectations and constraints of employees, reviewing the internal operations of the company, analyzing the strengths and weaknesses of different brands, and coming up with ways to bridge the gap between internal and external stakeholders. The Case Study Solution aims to help make these “what if” scenarios possible and easy to achieve.
Case Study Solution: Unilever in Brazil (1997-2020): Marketing Strategies for Low-income Consumers (case study solution) is an informative case study, using multiple case studies, to empower the company to be more innovative in how it understands consumer behaviors of target groups. The Case Study Solution shows that strategy needs to be focused on specific people and specific problems, in order to succeed. in order to have positive results.