Cross Country Group: Piece of the Rock (B)

Complements (A) at. Complements (A) at. «Hide from Robert L. Simons, Indra A. Rein Mountain Source: Harvard Business School 1 pages. Release Date: 24, January 2000. Prod #: 100044-PDF-ENG Cross Country Group: A Piece of the Rock (B) HBR case...

Eggrock Partners LLC (B)

Complements (A) at. Complements (A) at. «Hide from Thomas J. DeLong Myra M. Hart, Sharon I. Peyus Source: Harvard Business School 2 pages. Publication Date: Jan 25, 2000. Prod #: 800171-PDF-ENG Eggrock Partners, LLC (B) HBR case...

Claiborne Asks Web Surfers to Name New Line

Presents results of an online poll to choose to lead the promotion of a brand for a new clothing firm expansion. Presents results of an online poll to choose to lead the promotion of a brand for a new clothing firm expansion. «Hide from Susan Fournier, Andrea Wojnicki...

Cachet Technologies

Describes the decision facing Danny Lewin, Jonathan Seelig and Tom Leighton, the founder of Cachet Technologies, an MIT spin-out. The company has poorly in the annual MIT Business Plan Competition conducted and the founders have to decide whether to continue....

Talbots: Classic

This event draws why the $ 1000000000 Women’s clothing retailer decided, visitors to younger customers, what went wrong and what measures will be taken to win. By the end of 1999, the company has new front and even more opportunities for growth, and must decide...

Dimensions of Brand Equity for Nestle Crunch Bar Research Case

An in-depth study of consumer thoughts and feelings about a branded chocolate bar. An in-depth study of consumer thoughts and feelings about a branded chocolate bar. «Hide from Gerald Zaltman Source: Harvard Business School 56 pages. Publication Date: Jan 27, 2000....