Kentucky Fried Chicken in China (B)

Describes the efforts of Tony Wang to determine whether and how to continue with a new three-way partnership in China. Kentucky Fried Chicken has selected local partners and has been issued a license to operate a restaurant in Beijing. When he to continue, Wang has to...

Kentucky Fried Chicken in China (C)

Presents the start-up of operations in Beijing and discussed the difficulties Kentucky Fried Chicken (KFC) with its local partners is with. Until March 1988 KFC has established the world’s largest restaurant in Beijing, with a turnover that is booming and shows...

Kentucky Fried Chicken in China (A)

The new Vice President for Kentucky Fried Chicken, Southeast Asia, growth has to weigh benefits of investment in China with alternative opportunities in the region. He is in the exploratory phase of market research and focus its attention on four possible sites in...

Aldus Corporation

Until mid-1988 Aldus Corporation, the market leader in the global desktop publishing market. Top management was faced with the decision whether the Aldus family split into two different product lines. The business market and the creative professional graphics market:...

Kentucky Fried Chicken in China (C)

This case represents the start-up of operations in Beijing and discussed the difficulties Kentucky Fried Chicken (KFC) with its local partners will be with. Until March 1988 KFC has the world’s largest restaurant in Beijing with a turnover that is booming and...

Kentucky Fried Chicken in China (A)

Tony Wang, the new vice president for Kentucky Fried Chicken, Southeast Asia, must weigh the benefits of investment in China with alternative opportunities in the region. Wang is in the exploratory phase of market research and focus its attention on four possible...