Timex Corp.

The development of the Timex since its inception in the 1940s, its position as a leading multinational manufacturer watches in the early 1970s. Focuses on the Timex strategy for marketing on a worldwide basis, and its line of inexpensive watches. The development of...

Gillette Safety Razor Division: Blank Cassette Project

Gillette is trying to decide whether to enter the fast growing business blank recording cassette. The Vice President of New Business Development is used to develop a marketing plan as the basis for a go / no go decision loaded. In part, the question is whether...

Architects Collaborative Inc.

Although internationally recognized for quality, design, have the cooperation of the statements on a plateau for four years and they lose contracts to architects with sophisticated marketing practices. The main question is how marketing to believe in a design...

Southwest Airlines (B)

Describes Southwest answer to a competitive tariff cut and the results shall be brought to the end of March 1973, when additional management decisions on marketing strategy have to do with short-and long-term effects. Southwest Airlines (C) should not be used with...

Southwest Airlines (C)

Southwest Airlines, a small intrastate carrier, has just completed its first year of operation in June 1972, and the management being discussed to take over what advertising and PR strategy for the future. Southwest has successfully broken into a market dominated by...

Market Analysis

Describes the nature and purpose of market analysis. Among topics discussed briefly are primary and selective demand determinants of demand, market segmentation, product life cycle and temporal or cyclical demand variations. Intended as background for reading in an...