Communications Policy

Introduction to communication policy for use in the first year marketing. Focuses on: Target selection, message definition, communication intensity, alternative communication, resources and media; economy of communication decisions and the need for consistency in...

Integration of Mass Production and Mass Distribution

Describes the sudden appearance of large industrial enterprises in the 1880s. Reviews, the three types of mass-production industries in which the new form came: this production of perishable products; make this affordable semi-perishable products and manufacturer of...

Note on Break-Even Analysis in Marketing

Demonstrates various types of marketing problems that can be tackled with break-even analysis. Should be used as supplementary information helpful in dealing with problems of case. Demonstrates various types of marketing problems that can be tackled with break-even...

Polaroid-Kodak (B1)

Describes additional events outlined in the battle between Polaroid and Kodak in Kodak Polaroid. Includes the competitive actions of the company, such as the introduction of discounts and bonus plans made with dealers. Details of the new products of the company and...

Hanson Industries (A)

Hanson Industries manufactures and markets an award-winning design boot. Describes the history of founding to July 1978, the product, production processes, marketing strategy and background information on similar cases for budgeting and financing. Hanson Industries...

Federal Express (C)

The marketing director for Federal Express, a fast growing cargo carrier specializing in small packages must have a strategy to reach a large increase in sales for the company’s services. First, it must be based on the relative emphasis put between advertising...