Pepsi-Cola (A)

Combining aspects of a functionally organized marketing management system, with a franchise channel of distribution network. Focuses on an innovative promotional program to a market in which the conditions of competition differ. Combining aspects of a functionally...

Note on Market and Consumer Research

Explained in the context of market and consumer research, steps in the research process and how managers use research in marketing and decision making. Explained in the context of market and consumer research, steps in the research process and how managers use...

Poland Spring Bottling Corp.

Poland Spring is a small local bottler of mineral water trying to get into a rapidly growing market against Perrier, the dominant brand, and compete with 20 other national and international waters. The management has to decide how to position and promote the product...

Case Method Teaching

Originally prepared for new teachers in a first year marketing course. While certain references to cases in the areas of marketing, the note has general applicability to case method teaching. Originally prepared for new teachers in a first year marketing course. While...

Loctite Corp.: Industrial Products Group

A new product launch strategy that develops all elements of the marketing mix must for devices to industrial adhesives are planned without. The equipment and adhesives are manufactured by the same company. A new product launch strategy that develops all elements of...

Sof-Optics Inc. (A)

The marketing director of a fast-growing companies need some decisions about customer service. The volume in the department has increased steadily, ophthalmologists are filled longer waiting times for orders, slips and morale in the department. With pressure on the...