Mirassou Vineyards (A)

Examines the decision Mirassou test a mechanical grape harvesting machine that requires a major change in farming methods and operations. The machine is unproven and the investor has asked this vineyard, it is to test for it and commit to using it. Examines the...

Textron Inc.

Covers the historical development, current business, management philosophies, corporate strategy, and the nature and role of corporate headquarters in the management of highly diversified operations. Based on Textron, Inc. (A). Covers the historical development,...

First National City Bank Operating Group (A)

Growth in the banking sector has generated new requirements for the “back office”. Traditional management practices in check processing and paper processing operations have resulted in ten years of cost increases and loss of quality. New COO group is an...

Southwest Airlines (D)

After 18 months of operations, deficit Southwest Airlines is on the verge of profitability. Selective application of reduced rates has contributed to a rapid growth in market share. Then, in February 1973 halved its major competitor prices on all major route...

Del Norte Paper Co. (B)

For two roles: first, a reasonably comprehensive description of an ongoing budgeting and reporting system for the international operations of a major American company. Second, allow students to focus on and critically analyze a number of specific complaints about the...

Norton Co.: Strategic Planning for Diversified Business Operations

Describes a sophisticated approach to strategic planning for diversified operations. Covers the use of BCG experience curve and growth share matrices, and PIMS Profit factor data. (Both sets of ideas are in the annexes to the described case.) Also, a certain strategic...