Deere & Co.: Industrial Equipment Operations

Describes the pricing of Deere crawler tractors used in a variety of construction and industrial applications. Provides a strategic, multi-million dollar motion in the large bulldozer market and the pricing of tractors, accessories and parts. Describes the pricing of...

Searle Medical Instruments Group (Abridged)

SMIG, a division of GD Searle was a fast growing high market share companies in the field of nuclear medical instruments. It produces two very different product lines, a very successful and others less so. Although marketing was separately for these product lines,...

Hanson Industries (B)

Contains a complete description of the processes involved in the creation of a budget (annual operating plan). Starting with the basics of product line management decisions, prepares a budget, the production and marketing constraints integrated within the financial...

Hudepohl Brewing Co.

Presents the problem of how an established regional brewery can survive the onslaught of national breweries, some of which are cross-subsidized by the diversified parent companies. Requires detailed analysis, which operations are profitable and unprofitable for...

Waltham Motors Division

Loss of a major contract has expected production volume below the level, if budget and standard costs were reduced. Seemingly favorable results for the monthly operations as a result of reduced volume rather than operational efficiency. Rewritten version of a case by...

Braniff International: The Ethics of Bankruptcy (A)

If the understanding of corporate responsibility in the context of bankruptcy accelerate decision. The case documents the implementation of a turnaround plan for troubled Braniff International. It also includes a new marketing and operations strategy, concessions of...