Orsa Group: the Challenge of Sustainable Development in the Amazon

In 2002, the group Orsa of several business units in the pulp, paper and packaging industry was, with projected nearly $ 250 million this year. The Group companies were: Orsa Celulose, Papel e embalagens [Orsa Pulp, Paper and Packaging], with industrial plants in the...

Westin Hotels and Resorts: Operations of a Lifestyle Experience

Westin Hotels and Resorts has a new “lifestyle” brand strategy, provided the guests with a new service experience. The Westin dilemma faced was how to build a brand surgically delivered consistent service orientation of intangible assets. Westin Hotels and...

Dollar General (A)

Dollar General Corporation (DG) operates one of the leading chains of extreme value retailers in the United States. Sales in 2006 amounted to $ 9.2 billion makes the DG 6 largest mass retailer in the country. With revenues growing at 9% annually over the five-year...

Zoots–Financing Growth (A)

Traces the development and establishment of Zoots, the largest chain of dry cleaning establishments in the United States founded by some of the founders of the very successful Staples chain, the company provides a very large amount of capital without fully proving...