Describes the complex processes of the cruise industry. Positioned between luxury and mass-market cruise lines lines fights Celebrity ways to increase customer loyalty and profitability are to create.

Describes the complex processes of the cruise industry. Positioned between luxury and mass-market cruise lines lines fights Celebrity ways to increase customer loyalty and profitability are to create.
Taught in the second module of the course on Managing Service Operations, the design of sustainable service models (606-031) addresses.
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from
Frances X. Free,
Corey Hajim,
Christian Hemphell
Source: Harvard Business School
30 pages.
Publication Date: Apr 22, 2003. Prod #: 603096-PDF-ENG
Celebrity Cruises, Inc.: A Taste of Luxury HBR case solution