CEMEX has an aggressive strategy decommoditization on its relationship with small Egyptian retailers tracked concentrated. In particular, the strategic role and effectiveness of the Rewards Program, set a tournament that rewards the sales of the retailers in question, called Assiut Cement management on the results of the first two rounds of the foundation.

CEMEX has an aggressive strategy decommoditization on its relationship with small Egyptian retailers tracked concentrated. In particular, the strategic role and effectiveness of the Rewards Program, set a tournament that rewards the sales of the retailers in question, called Assiut Cement management on the results of the first two rounds of the foundation.
«Hide

from
F. Asis Martinez-Jerez,
Joshua Bellin,
Carole A. Winkler
Source: Harvard Business School
22 pages.
Release Date: 22 March 2006. Prod #: 106065-PDF-ENG
CEMEX: Rewarding the Egyptian Retailers HBR case solution