During the last decade, companies have increasingly aware of the social and environmental constraints business. Many management scholars and consultants have argued that these new requirements provide great opportunities for progressive organizations, and innovation is one of the most important means by which companies can achieve sustainable growth. But, say the authors, the reality is that managers have had significant difficulties in dealing with sustainable development pressures. Specifically, th … Read more »

During the last decade, companies have increasingly aware of the social and environmental constraints business. Many management scholars and consultants have argued that these new requirements provide great opportunities for progressive organizations, and innovation is one of the most important means by which companies can achieve sustainable growth. But, say the authors, the reality is that managers have had significant difficulties in dealing with sustainable development pressures. Specifically, their innovation strategies are often insufficient to accommodate the highly complex and uncertain nature of these new requirements. In response, the authors propose the concept of sustainable development innovation, or SDI. In contrast to conventional, market-driven innovation, SDI considers the additional restrictions of social and environmental stresses. SDI is therefore usually more complicated, because there is usually a wider range of actors and less clear, since many of the participants have conflicting requirements. In addition, the sustainable development pressures of the science that are not yet fully accepted by the scientific, political and leadership roles communities can be driven. Organizations such problems could not understand well, there are the costly mistake of introducing new technologies to the market.
«Hide

from
Jeremy Hall,
Harrie Vredenburg
Source: MIT Sloan Management Review
10 pages.
Release Date: 1 October 2003. Prod #: SMR119-PDF-ENG
Challenges of innovation for sustainable development HBR case solution

[related_post themes="flat"]