This is the first of a four-part case charting the impact of technological change on the decision in the light bulb industry. After years of a stable industry, with little change in products or distribution is Westinghouse light bulb with a much longer life, attention to dominant cost factors. The case provides opportunities for analysis of the interaction of requirements among consumers, retailers and manufacturers.

This is the first of a four-part case charting the impact of technological change on the decision in the light bulb industry. After years of a stable industry, with little change in products or distribution is Westinghouse light bulb with a much longer life, attention to dominant cost factors. The case provides opportunities for analysis of the interaction of requirements among consumers, retailers and manufacturers.
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from
Paul W. Farris
Source: Darden School of Business
2 pages.
Release Date: 9 September 2011. Prod #: UV5786-PDF-ENG
Changing light bulbs A Westinghouse Bulb Super HBR case solution