Chantal cookware is a small, privately held company with a 15 year track record in the design, assembly and sales of high-end cookware. It experienced severe setbacks when consumers shift the taste of colorful enamel on steel products for commercial style cookware. Thurlow must decide how to revive the business and holds several alternatives, including the entry of a lower-priced niche or repositioning of the existing product line. Including color exhibits.

Chantal cookware is a small, privately held company with a 15 year track record in the design, assembly and sales of high-end cookware. It experienced severe setbacks when consumers shift the taste of colorful enamel on steel products for commercial style cookware. Thurlow must decide how to revive the business and holds several alternatives, including the entry of a lower-priced niche or repositioning of the existing product line. Including color exhibits.
To maximize their effectiveness, color cases should be printed in color.
«Hide

from
H. Kent Bowen,
Paul W. Marshall
Source: Harvard Business School
17 pages.
Release Date: 09 October, 1998. Prod #: 699023-PDF-ENG
Chantal Cookware Corp. HBR case solution