Charles “Charlie” E. Merrill was a visionary who opened the door to invest for the masses in America. The “financial supermarket” strategy that Merrill designed in the late thirties, revolutionized the brokerage and financial services of his time and is considered one of the major strategic innovations recognized in the history of the financial sector. This case opens a window on the genesis of strategic insight Merrill. It focuses mainly on how Merrill came to identify a … Read more »

Charles “Charlie” E. Merrill was a visionary who opened the door to invest for the masses in America. The “financial supermarket” strategy that Merrill designed in the late thirties, revolutionized the brokerage and financial services of his time and is considered one of the major strategic innovations recognized in the history of the financial sector. This case opens a window on the genesis of strategic insight Merrill. It focuses mainly on how Merrill came to identify the analogy (banks, supermarkets), to see him at his industry through a very different lens than most strategic leaders led to competing companies.
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from
Giovanni Gavetti,
Anoop Menon Ramachandran,
Katherine Dowd
Source: Harvard Business School
12 pages.
Release Date: 5th April 2011. Prod #: 711518-PDF-ENG
Charlie Merrill and the financial supermarket strategy HBR case solution