Describes the transformation of a formerly state-owned meat processing plant in Russia in a privately-owned and operated food processing conglomerate under Russia’s economic reforms of the 1990s. Among the challenges the CEO, Igor Babaev and his top management team needs to address is what to do when sales fall produced as a result of false rumors that the company and meat products are tainted with potentially deadly meat.

Describes the transformation of a formerly state-owned meat processing plant in Russia in a privately-owned and operated food processing conglomerate under Russia’s economic reforms of the 1990s. Among the challenges the CEO, Igor Babaev and his top management team needs to address is what to do when sales fall produced as a result of false rumors that the company and meat products are tainted with potentially deadly meat.
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from
Lynn Sharp Paine,
Harold F. Hogan Jr.
Source: Harvard Business School
24 pages.
Publication Date: Feb 10, 1999. Prod #: 399119-PDF-ENG
Cherkizovsky group (A) HBR case solution

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