Describes the transformation of a formerly state-owned meat processing plant in Russia in a privately owned food processing conglomerate under Russia’s economic reforms of the 1990s. Among the challenges the CEO, Igor Babaev and his top management team needs to address is what to do when sales fall produced as a result of false rumors that the company and meat products are tainted with potentially deadly meat.

Describes the transformation of a formerly state-owned meat processing plant in Russia in a privately owned food processing conglomerate under Russia’s economic reforms of the 1990s. Among the challenges the CEO, Igor Babaev and his top management team needs to address is what to do when sales fall produced as a result of false rumors that the company and meat products are tainted with potentially deadly meat.
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Lynn Sharp Paine
Source: Harvard Business School
18 pages.
Release Date: 09 August, 2005. Prod #: 306021-PDF-ENG
Cherkizovsky group (A) (Abridged) HBR case solution

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