At the beginning of 2006, the President of Hy-Line International (Hy-Line), a leading manufacturer of hybrid chicks were both for the American and global egg industry, facing many challenges: his upcoming retirement, the threat of avian flu in Asia , zero to negative growth in key markets, the pressure from the animal rights movement and a strained relationship with German parent company Hy-Line company increases. 2006 was the end of an era for this company $ 200 million, as it entered a period of revolving … Read more »

At the beginning of 2006, the President of Hy-Line International (Hy-Line), a leading manufacturer of hybrid chicks were both for the American and global egg industry, facing many challenges: his upcoming retirement, the threat of avian flu in Asia , zero to negative growth in key markets, the pressure from the animal rights movement and a strained relationship with German parent company Hy-Line company increases. 2006 was the end of an era for this $ 200 million company, as they entered a period of revolutionary organizational and environmental changes, the resolution of which will determine their fate for the coming decades.
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Patrick O’Leary F
Source: Ivey Publishing
13 pages.
Publication Date: Oct 12, 2006. Prod #: 906A22-PDF-ENG
Chicken and Egg: A Study of the Genetics Poultry Industry HBR case solution