Examines the rapidly developing Chinese market for Internet and Internet search company. By 2005, China had the second largest market of Internet users in the world (measured by population). However, per capita use of the Internet was still quite low, and the Internet search market in China was seen as very mature. Provides an overview of the economic reforms in China and Internet development. Examines the major Chinese and foreign internet players to look, and look what it takes to be successful … Read more »

Examines the rapidly developing Chinese market for Internet and Internet search company. By 2005, China had the second largest market of Internet users in the world (measured by population). However, per capita use of the Internet was still quite low, and the Internet search market in China was seen as very mature. Provides an overview of the economic reforms in China and Internet development. Examines the major Chinese and foreign internet players to look, and look what it takes to be successful in this highly competitive market.
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from
Robert A. Burgelman,
Ming Lei
Source: Stanford Graduate School of Business
34 pages.
Release Date: 1 July 2005. Prod #: SM145-PDF-ENG
China Internet Search Market HBR case and solution

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