In 1998, which was soon-to-retire founder of China Kelon Group, a large home appliance manufacturers faced questions of market diversification (urban to rural), product diversification (now also produces air conditioners), and the development of its senior management Team (from an entrepreneurial firm to a be managed by a professional manager). This case shows a non-Chinese audience how quickly local Chinese manufacturing has grown, and that such businesses are future compet … Read more »

In 1998, the soon-to-retire founder of China Kelon Group, a large home appliance manufacturers, issues of diversification was confronted market (urban to rural), product diversification (now air conditioners produced), and the development of its senior management Team (from an entrepreneurial firm to a be managed by a professional manager). This case shows a non-Chinese audience how quickly local Chinese production has developed and that such companies are potential competitors for foreign companies.
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Justin Tan
Paul W. Beamish
Source: Ivey Publishing
9 sides.
Release Date: 20, February 2003. Prod #: 903M04-PDF-ENG
China Kelon Group (A): diversification or not? HBR case solution