Established in 1987, China Merchants Bank (CMB), a pioneer in the use of technical innovation and IT as a competitive tool in the rapidly developing Chinese banking sector. With a relatively small branch network if its larger competitors compared CMB uses an IT-oriented strategy to an “all-in-one” card that integrates a range of financial products to allow his personal bank business CMB are classified go introduce 6 among commercial banks of China and 2 among other national comme … Read more »

Established in 1987, China Merchants Bank (CMB), a pioneer in the use of technical innovation and IT as a competitive tool in the rapidly developing Chinese banking sector. With a relatively small branch network if its larger competitors compared CMB uses an IT-oriented strategy to an “all-in-one” card that integrates a range of financial products to allow his personal bank business CMB are classified go introduce 6 among commercial banks of China and 2 among other national commercial banks in total assets as of June, 2006. Underlying its excellence in retail CMB is the lead in the development of its credit card business. In April 2006, CMB has a total of over 5 million credit cards issued, capturing a third of the Chinese credit card market. In September 2006, CMB got IPO in Hong Kong about $ 2.4 billion, and given the deregulation of the banking sector in China, CMB President with new challenges and opportunities in relation to how these funds should be allocated productively to ensure CMB competitiveness, was presented .
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from
F. Warren McFarlan,
Chen Guoqing,
Zhu Hengyuan,
Bin Yang,
Michael Shih-ta Chen,
Wai Shun,
Yan Yang,
G.A. Donovan
Source: Harvard Business School
24 pages.
Publication Date: Dec 18, 2006. Prod #: 307081-PDF-ENG
China Merchants Bank: Here Just For You HBR case solution

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