This case shows China Merchants Bank’s second strategic transformation. In the 90 years, China Merchants Bank creatively introduced, based on IT systems and networks, so that nationwide to expand “all-in-one-card” and All-in-one-net. “By successfully stabbing emerging credit card industry, the Bank confirmed its retail banking strategy in 2004, followed by the great success in filling 1/3 credit card market share.’s market share-driven strategy will not work forever. realization busines … Read More »

This case shows China Merchants Bank’s second strategic transformation. In the 90 years, China Merchants Bank creatively introduced, based on IT systems and networks, so that nationwide to expand “all-in-one-card” and All-in-one-net. “By successfully stabbing emerging credit card industry, the Bank confirmed its retail banking strategy in 2004, followed by the great success in filling 1/3 credit card market share.’s market share-driven strategy will not work forever. Recognizing changes in the business environment, the company changed its focus on strategy profit in 2009. It is the second time that information technology enables business success.
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from
F. Warren McFarlan,
Guoqing Chen,
Zhao Ziqian
Source: Tsinghua University
25 pages.
Release Date: 8 December 2011. Prod #: TU0017-PDF-ENG
China Merchants Bank in Transition HBR case solution