China’s overseas direct investment (FDI) is steadily increasing. The United States has become a key destination for foreign investment in China, and the response of the American public tends to fall at opposite ends of the spectrum: fear or fever. Chinese direct investment challenges posed by the liability of foreignness in political, cultural, and technological aspects of marketing in the United States. Use of mini case studies, we examine here the polarized reactions on Chinese direct investment abroad, his … Read more »

China’s overseas direct investment (FDI) is steadily increasing. The United States has become a key destination for foreign investment in China, and the response of the American public tends to fall at opposite ends of the spectrum: fear or fever. Chinese direct investment challenges posed by the liability of foreignness in political, cultural, and technological aspects of marketing in the United States. Use of mini case studies, we examine here the polarized reactions on Chinese direct investment abroad, its history and the challenges of Chinese multinational corporations that the attempt to confront the U.S. market or not. Finally, suggestions are proposed strategy.
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from
Wei He,
Marjorie Lyles
Source: Business Horizons
7 pages.
Release Date: 15, November 2008. Prod #: BH298-PDF-ENG
China’s direct investment abroad HBR case solution

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