Describes the landscape of China’s beer industry and competitive environment in 2004. Shown industry characteristics, namely, demand, products, distribution channels, segmented markets and imports. Also profiles the major local and foreign players in the market and its expansion strategy and modes, analyzes the most important topics in the industry and provides an insight into the future development of the industry.

Describes the landscape of China’s beer industry and competitive environment in 2004. Shown industry characteristics, namely, demand, products, distribution channels, segmented markets and imports. Also profiles the major local and foreign players in the market and its expansion strategy and modes, analyzes the most important topics in the industry and provides an insight into the future development of the industry.
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from
Zhigang Tao,
Li Dongya
19 pages.
Publication Date: Mar 08, in 2005. Prod #: HKU372-PDF-ENG
Chinese Beer Industry in 2004 HBR case solution

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