Shows the different ways in which to implement Choice Hotels, the franchisor of seven mid-range hotel chains, economies of scope through its various products. Also offers the opportunity to discuss the benefits and limitations of different forms of organization (in particular, the franchise form) as a means to achieve these economies of scope. To adapt to a maturing U.S. hotel market has choice to confront the realization that the competitive environment and the choice of organizational … Read more »

Shows the different ways in which to implement Choice Hotels, the franchisor of seven mid-range hotel chains, economies of scope through its various products. Also offers the opportunity to discuss the benefits and limitations of different forms of organization (in particular, the franchise form) as a means to achieve these economies of scope. To adapt to a maturing U.S. hotel market has choice to the realization that the competitive environment and the choice of organizational form impose restrictions on the manner in which they confront these to realize economies of scope.
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from
Tarun Khanna,
Israel Ganot
Source: Harvard Business School
22 pages.
Publication Date: Apr 24, 1995. Prod #: 795 165 PDF-ENG
Choice Hotels International – 1995 HBR case solution

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