Peace Medical Corporation Ltd (“Peace Medical”), in Chongqing, China headquarters as a joint venture between the very large, state-owned Chongqing Medicine Company (“CMC”), which owns a 51% stake was founded in 2001 and Jeff Jiang, President of the company, which has a share of 49%. Both Peace Medical and CMC are medical product supply companies, the wholesalers who buy pharmaceutical products from manufacturers and sell them to hospital pharmacies or drug stores are retail. From the beginning … Read more »

Peace Medical Corporation Ltd (“Peace Medical”), in Chongqing, China headquarters as a joint venture between the very large, state-owned Chongqing Medicine Company (“CMC”), which owns a 51% stake was founded in 2001 and Jeff Jiang, President of the company, which has a share of 49%. Both Peace Medical and CMC are medical product supply companies, the wholesalers who buy pharmaceutical products from manufacturers and sell them to hospital pharmacies or drug stores are retail. From the beginning, the agreement between CMC and Peace Medical has benefited both parties. Jiang was only in his mid-30s when he co-founded Peace Medical. He belongs to a generation of leaders that determines the age of the current China’s transition from an economy by central planning, came to an operating system on the market, according to processes. He tried to support his company’s success to a strong corporate culture, good management techniques and a clear strategy approach, which is in contrast to that have left as much as the business of political instincts of older businessmen who have learned principles, while supranational organizations. The case describes the reforms of the Chinese health system introduced by the government. It also describes the development of peace Medical on his first seven years of operations, and culminates by the company to assess the strengths and possible weaknesses of the students.
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from
Michael J. Fratantuono,
Zhuoran Li
Source: University of Hong Kong
23 pages.
Publication Date: Sep 21, 2009. Prod #: HKU863-PDF-ENG
Chonqing Peace Medical Corporation Ltd (A): Establishing a foothold in China’s healthcare environment HBR case solution