The founder of Cinemex, the largest venture capitalized start-up in Mexican history, discuss various topics relating to the operations of its new chain of movie theaters in Mexico City. The first concerns whether some unsold seats should be free to improve customer service. The second is shown to be out of bounds for advertising in each presentation. Others are possible investment in an expanded service ticketing and live entertainment.

The founder of Cinemex, the largest venture capitalized start-up in Mexican history, discuss various topics relating to the operations of its new chain of movie theaters in Mexico City. The first concerns whether some unsold seats should be free to improve customer service. The second is shown to be out of bounds for advertising in each presentation. Others are possible investment in an expanded service ticketing and live entertainment.
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from
James L. Heskett
Source: Harvard Business School
29 pages.
Publication Date: Nov 24, 1997. Prod #: 898108-PDF-ENG
Cinemex HBR case solution