Examines strategic and organizational issues that Citibank, as it pursues a highly focused strategy in Europe in the face of increasing competition. Central to this analysis is the role of the regional organization.

Examines strategic and organizational issues that Citibank, as it pursues a highly focused strategy in Europe in the face of increasing competition. Central to this analysis is the role of the regional organization.
«Hide

from
Michael Y. Yoshino,
Thomas W. Malnight
Source: Harvard Business School
21 pages.
Release Date: 4 November 1994. Prod #: 395099-PDF-ENG
Citibank: European strategy and organization HBR case solution