Consumer Bank pondered the possibilities of introducing a credit card in the Asia-Pacific region. The bank is headquartered in New York, and some of its country manager in the region, were not enthusiastic. But others were supportive expand because of the possibility of the bank customer base from the limited branch expansion allowed by local law. Students to make a decision, and if a “go” decision is made, they work, plan a comprehensive introduction.

Consumer Bank pondered the possibilities of introducing a credit card in the Asia-Pacific region. The bank is headquartered in New York, and some of its country manager in the region, were not enthusiastic. But others were supportive expand because of the possibility of the bank customer base from the limited branch expansion allowed by local law. Students to make a decision, and if a “go” decision is made, they work, plan a comprehensive introduction.
«Hide

from
V. Kasturi Rangan
Source: HBS Premier Case Collection
25 pages.
Publication Date: Sep 12, 1994. Prod #: 595 026 PDF-ENG
Citibank: Launch of Credit Card in Asia Pacific (A) HBR case solution

[related_post themes="flat"]