Follows the rise and fall of the founder of the modern supermarket, Clarence Saunders. Before 1915 all the basic food shopping took place on the market or general store, where a clerk behind a counter products pulled from the shelves for customers, she measured from a barrel or gathered them out of the back of the store. The clerk counted costs and added them to a customer credit account. Purchases are then delivered or handed over on the spot either to a home – not a terribly efficient process. The Un … Read more »

Follows the rise and fall of the founder of the modern supermarket, Clarence Saunders. Before 1915 all the basic food shopping took place on the market or general store, where a clerk behind a counter products pulled from the shelves for customers, she measured from a barrel or gathered them out of the back of the store. The clerk counted costs and added them to a customer credit account. Purchases are then delivered or handed over on the spot either to a home – not a terribly efficient process. The whole ritual of buying food with the vision of Clarence Saunders and his Piggly Wiggly store changed.
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from
Nitin Nohria,
Bridget Gurtler
Source: Harvard Business School
12 pages.
Release Date: 24, May 2004. Prod #: 404070-PDF-ENG
Clarence Saunders: The Comeback King HBR case solution