The Coca-Cola Company (“Coca-Cola”) announced a plan in September 2008 to China’s biggest domestic juice manufacturer, China Huiyuan Juice Group Limited (“Huiyuan”) to acquire. This acquisition is the market share of Coca-Cola from 12.7% to 20.2% increase in the country’s juice market this year. Because Huiyuan-branded fruit juice is one of China’s home-grown prominent brands, this message has a public outcry in the patriotic nationalism against Coca-Cola rooted triggered the takeover. Local juice manufacturer … Read more »

The Coca-Cola Company (“Coca-Cola”) announced a plan in September 2008 to China’s biggest domestic juice manufacturer, China Huiyuan Juice Group Limited (“Huiyuan”) to acquire. This acquisition is the market share of Coca-Cola from 12.7% to 20.2% increase in the country’s juice market this year. Because Huiyuan-branded fruit juice is one of China’s home-grown prominent brands, this message has a public outcry in the patriotic nationalism against Coca-Cola rooted triggered the takeover. Local juice manufacturers have also protested, claiming that Coca-Cola, the improved market position, they would go out of business. China’s antitrust authorities plan to hold a public hearing in late December through out 2008. Coca-Cola executives are the best strategies mulling to convince the authorities that this acquisition to consumers and society as a whole benefits. Factors considerations may also justify the regulatory control of M & A synergy of merging companies involved and the potential impact of the merger on competition in the interests of consumers and industry development. (Note:. Case B covers the antitrust judgment on China’s Coca-Cola case and its implications for foreign companies trying to expand operations in the country through the acquisition of domestic brands top)
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from
Ping Lin,
Wen Zhou,
Penelope Chan
Source: University of Hong Kong
8 pages.
Release Date: 8 June 2011. Prod #: HKU945-PDF-ENG
Coca-Cola and Huiyuan (B): Antitrust Barriers to Buying Top Chinese brands HBR case solution