Douglas Daft describes the first quarter as chairman and CEO of The Coca-Cola Co. highlights measures taken to solve problems that arose under M. Douglas Ivester, the 26-month horizon.

Douglas Daft describes the first quarter as chairman and CEO of The Coca-Cola Co. highlights measures taken to solve problems that arose under M. Douglas Ivester, the 26-month horizon.
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from
Michael D. Watkins,
Carin-Isabel Knoop,
Cate Reavis
Source: Harvard Business School
6 pages.
Publication Date: Apr 13, 2000. Prod #: 800368-PDF-ENG
, Coca-Cola Co. (B): Douglas Daft Takes Over HBR case solution