In 2003, the Group’s FEMSA, a Mexican company acquired 100% of the shares of the largest franchise of the Coca-Cola system in Latin America (Panamco) and sat at the top of the sales of carbonated soft drinks and other soft drinks in various countries of South America including Colombia, who had fought with armed groups since the 1970s. This case is being investigated as contained Coca-Cola FEMSA various initiatives in its sustainability strategy, focused on the support of processing … Read more »

In 2003, the Group’s FEMSA, a Mexican company acquired 100% of the shares of the largest franchise of the Coca-Cola system in Latin America (Panamco) and sat at the top of the sales of carbonated soft drinks and other soft drinks in various countries of South America including Colombia, who had fought with armed groups since the 1970s. This case is being investigated, such as Coca-Cola FEMSA various initiatives in its sustainability strategy would the process of peaceful demobilization of the Alta Consejeria para la Reintegracion (ACR, High Council for Reintegration) of the Colombian government to be performed included. As part of this process, disarmament, the ACR offered the demobilized soldiers (ex-combatants who have decided to lay down their arms peacefully and turn in to the competent authorities had) different options for social reintegration, such as funding for the creation of new businesses and the connections with businesses that create jobs, among others, which were also shared with the business community to see how it could help, could support the process. In August 2011, Coca-Cola FEMSA had with the Colombian government worked together for a little over three years, and had diversified its initiatives to support not only the ex-combatants, but also the soldiers, the victims and the public affected by the conflict. Despite these efforts, however, was more the actual impact the company’s actions to solve the problem of reintegration of more than 50,000 demobilized fighters still negligible. Therefore, the ACR called for greater involvement of the company in the form of a massive campaign to broadcast the initiatives in an attempt to motivate and increase the number of participating companies.
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from
Rosa Amelia Gonzalez,
Francisco Layrisse,
Gerardo Lozano
Source: Social Enterprise Knowledge Network
30 pages.
Release Date: 15, October 2012. Prod #: SKE143-PDF-ENG
Coca-Cola FEMSA’s contribution to peace HBR case solution