Focuses on the competitive interaction between Coca-Cola and Pepsi-Cola, and specifically the effects of its dominance over other industry participants. Coke and Pepsi competition strategies are examined in a detailed analysis, each company’s behavior is used to have the influence to demonstrate their strategic decisions on the future development of the industry. Taught in the section entitled “Predicting Competitive Behavior” competition and strategy, of course, and should be taught in conjunctio … Read more »

Focuses on the competitive interaction between Coca-Cola and Pepsi-Cola, and specifically the effects of its dominance over other industry participants. Coke and Pepsi competition strategies are examined in a detailed analysis, each company’s behavior is used to have the influence to demonstrate their strategic decisions on the future development of the industry. Taught in the section entitled “Predicting Competitive Behavior” competition and strategy, of course, and should be taught in connection with regard to the U.S. soft drink industry in 1986.
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from
Andrall E. Pearson,
Constance L. Irwin
Source: Harvard Business School
7 pages.
Publication Date: Jan 16, 1987. Prod #: 387108-PDF-ENG
Coca-Cola vs. Pepsi-Cola (A) HBR case solution