Describes the competition between Coca-Cola and Pepsi-Cola. Provides a summary of the history of the soft drink industry closer before the Second World War and the period 1950-1990. Important strategic competitive advantages movements and counter-movements described. Also profiles developments in the industry, including the Pepsi Challenge, the reformulation of Coca-Cola and the consolidation of the bottler network. Provides a vehicle for teaching the analysis of competitors and strategic rivalry. An updated and r … Read more »

Describes the competition between Coca-Cola and Pepsi-Cola. Provides a summary of the history of the soft drink industry closer before the Second World War and the period 1950-1990. Important strategic competitive advantages movements and counter-movements described. Also profiles developments in the industry, including the Pepsi Challenge, the reformulation of Coca-Cola and the consolidation of the bottler network. Provides a vehicle for teaching the analysis of competitors and strategic rivalry. An updated and revised version of an earlier case.
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Michael E. Porter,
Rebecca Wayland
Source: Harvard Business School
26 pages.
Release Date: 27 March 1991. Prod #: 391179-PDF-ENG
Coca-Cola vs. Pepsi-Cola and the Soft Drink Industry HBR case solution