On Labor Day 2002 Cocoa Pete’s Chocolate Adventures launched its small selection of gourmet chocolate at high-end supermarkets in the San Francisco Bay Area. The company’s founder, Pete Slosberg had carved a niche in the stagnant chocolate industry where he thought, a start-up could thrive. His strategy was derived in many ways from its earlier strategy for business success: Pete’s Brewing Co. (manufacturer of Pete’s Wicked Ale). Cocoa Pete determination of significance was sub … Read more »

On Labor Day 2002 Cocoa Pete’s Chocolate Adventures launched its small selection of gourmet chocolate at high-end supermarkets in the San Francisco Bay Area. The company’s founder, Pete Slosberg had carved a niche in the stagnant chocolate industry where he thought, a start-up could thrive. His strategy was derived in many ways from its earlier strategy for business success: Pete’s Brewing Co. (manufacturer of Pete’s Wicked Ale). Importance of Cocoa Pete’s determination was to replace his production with the underutilized equipment of a larger Chocolatier. Cocoa Pete gourmet chocolates were inaccessible positioned as irreverent and fun on the changing American range, where the more staid Gourmet brands seemed to benefit. During the strategic planning and execution of product were Cocoa Pete Slosberg and CEO Scott Barnum urge to change an industry.
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from
Glenn R. Carroll,
Greg Powell
Source: Stanford Graduate School of Business
23 pages.
Release Date: 08 April 2003. Prod #: E153-PDF-ENG
Cocoa Pete’s Chocolate Adventures HBR case solution