Suitable for MBA and executive students, this case provides an appealing narrative series that asks the students to discuss entrepreneurship. A business owner who loves his homeland Swedish Lapland uses his natural talent for effectuation to ask What? What’s next? Now what? When his ventures develop, students begin to wonder how they face similar challenges to master their own business plans and expectations. The case can be taught in one or two sessions a 90-minute MBA … Read more »

Suitable for MBA and executive students, this case provides an appealing narrative series that asks the students to discuss entrepreneurship. A business owner who loves his homeland Swedish Lapland uses his natural talent for effectuation to ask What? What’s next? Now what? When his ventures develop, students begin to wonder how they face similar challenges to master their own business plans and expectations. The case can be taught in one or two sessions a 90-minute MBA course or a four-hour executive education class. An effective supplement is the technical note entitled “What Makes Entrepreneurs Entrepreneurial” (UV1356).
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Saras Sarasvathy
Source: Darden School of Business
5 pages.
Release date: 30 July 2009. Prod #: UV2035-PDF-ENG
Cold opportunity (C): The absolute Icebars history HBR case solution