Cold Storage, which operates a chain of 31 supermarkets in the city-state of Singapore, a well-established retail operation for the quality of its fresh food was known. In June 1998, the company launched its supermarket services on the Internet in an effort to better serve its customers. Now in June 2000, Lester had Quah, Operations Director at Cold Storage, evaluate the factors that helped to establish an online shopper myself their confidence in its virtual memory and the value of being … Read more »

Cold Storage, which operates a chain of 31 supermarkets in the city-state of Singapore, a well-established retail operation for the quality of its fresh food was known. In June 1998, the company launched its supermarket services on the Internet in an effort to better serve its customers. Now in June 2000 had Lester Quah, Operations Director at Cold Storage to the factors that evaluate their online shoppers confidence in its virtual memory and the value of being a member of Xiaoxie, establish a third-party trust accreditation system helped to promote the Online e-tailing business.
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from
Ali F. Farhoomand,
Pauline Ng
Source: University of Hong Kong
8 pages.
Release Date: 1 January 2000. Prod #: HKU126-PDF-ENG
Cold Storage (Singapore): Establishing trust between on-line consumer HBR case solution

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