Describes the competitive situation that arose in the commercial aviation industry, as Airbus entered in 1970. Having overtaken McDonnell Douglas for second place, Airbus announced plans to challenge market leader Boeing last bag dominance. Industry and government officials have long wake on support that Airbus receives from its government complained, and this new challenge facing a new battle between the governments. Pushes students to examine problems f … Read more »

Describes the competitive situation that arose in the commercial aviation industry, as Airbus entered in 1970. Having overtaken McDonnell Douglas for second place, Airbus announced plans to challenge market leader Boeing last bag dominance. Industry and government officials have long wake on support that Airbus receives from its government complained, and this new challenge facing a new battle between the governments. The student pushes questions with which to examine industry players – high-risk, long-term investment, technological change, intense sales competition – and issues facing national governments – fair vs. unfair trade practices, important national industries – in a good visible time frame for the players and governments.
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from
David B. Yoffie,
Eric J. Vayle
Source: Harvard Business School
20 pages.
Release date: 30 May in 1991. Prod #: 391106-PDF-ENG
Collision Course in Commercial Aircraft: Boeing-Airbus-McDonnell Douglas – 1991 (A) HBR case solution

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