Details of the formation of the Colorado Crush, a new AFL team of John Elway, Pat Bowlen (owner of the Denver Broncos) and Stan Kroenke (owner of the Pepsi Center) co-ownership. The AFL has existed since 1987, but with push-to-popular professional leagues to compete only recently by a national TV contract and an expansion into larger markets. Commissioner Michael Baker took over in 1996, and significant changes in the structure of the league, especially with respe … Read more »

Details of the formation of the Colorado Crush, a new AFL team of John Elway, Pat Bowlen (owner of the Denver Broncos) and Stan Kroenke (owner of the Pepsi Center) co-ownership. The AFL has existed since 1987, but with push-to-popular professional leagues to compete only recently by a national TV contract and an expansion into larger markets. Commissioner Michael Baker took over in 1996, and significant changes in the structure of the league, especially with regard to its TV contracts and purchase financial incentives for the NFL team owners in the AFL. The case details of league contract with NBC Sports, The Crush Management’s decision to buy the franchise, and how the syndicate operated. The rush of the first season was a record-breaking success in the field but on the field, the team struggled to win games. Ends up with the question of how the 2004 season and attack off the field.
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from
George Foster,
Alicia Seiger
Source: Stanford Graduate School of Business
24 pages.
Publication Date: Jul 20, 2004. Prod #: SPM7-PDF-ENG
Colorado Crush Arena Football League and the HBR case solution

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