Coming out of the 2001 high-tech industry recession has these venture capital start-up to come up with a marketing plan to grow and break-even. His innovative e-commerce software offers unique customer relationship management solutions, but it has to convince customers to adopt its solution. Including color exhibits.

Coming out of the 2001 high-tech industry recession has these venture capital start-up to come up with a marketing plan to grow and break-even. His innovative e-commerce software offers unique customer relationship management solutions, but it has to convince customers to adopt its solution. Including color exhibits.
To maximize their effectiveness, color cases should be printed in color.
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from
V. Kasturi Rangan
Source: Harvard Business School
18 pages.
Release date: 30 March 2005. Prod #: 505016-PDF-ENG
Como Gent Technologies Inc.: Enterprise E-Commerce solution HBR case