Describes how to manage the pricing so that your product or service has not become a commodity, and so that you have a significant price increase width. Responsible for developing sales, marketing and general manager for the creation price and related activities.

Describes how to manage the pricing so that your product or service has not become a commodity, and so that you have a significant price increase width. Responsible for developing sales, marketing and general manager for the creation price and related activities.
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Benson P. Shapiro
3 pages.
Publication Date: Aug 23, 1998. Prod #: 999001-PDF-ENG
Commodity Busters: Be a Price Maker, not a price taker! HBR case solution