Communispace is the leader in the creation and management of private, brand-focused online communities for large corporate clients. These communities have provided their customers with insights into how consumers view their brands, with rapid feedback on possible marketing decisions, and a sounding board for new product ideas. Well a potential customer Communispace launched to create and manage an online community for the sole purpose of promoting word-of-mouth for a new brand was asked. Sh … Read more »

Communispace is the leader in the creation and management of private, brand-focused online communities for large corporate clients. These communities have provided their customers with insights into how consumers view their brands, with rapid feedback on possible marketing decisions, and a sounding board for new product ideas. Well a potential customer Communispace launched to create and manage an online community for the sole purpose of promoting word-of-mouth for a new brand was asked. If Communispace to take on this task?
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Anat Keinan
Source: HBS Premier Case Collection
15 pages.
Release date: 30 November 2009. Prod #: 510018-PDF-ENG
Communispace HBR case solution